Campaign strategy
Choose objectives, audiences and channels to match the offer.
Capability 03
Paid growth with
clear signals.
Campaign strategy and management that connects audience, offer, creative, landing experience and measurement.
Plan the whole path
A campaign is only one part of acquisition.
We consider the offer, audience, destination and conversion tracking alongside media. Ad spend is normally paid by the client directly to platforms. Results are not guaranteed.
In scope
Areas of work
Start with the need. Define the work. Connect the pieces that belong together.
Meta & Google Ads
Set up and manage relevant Facebook, Instagram and Google campaigns.
Creative direction
Coordinate ad concepts and creative production around the audience.
Landing experience
Improve the page and conversion path behind each campaign.
Measurement
Review tracking, attribution and reporting with agreed definitions.
Answers, without the runaround
Questions we hear often.
Browse practical answers about our services, approach, scope and costs.
Marketing & measurement
Which advertising platforms do you support?
The brand materials identify Meta placements across Facebook and Instagram, Google Ads and, subject to availability and eligibility, ChatGPT advertising.
Is advertising spend included in your fee?
Advertising budgets are normally paid by the client directly to the platform. The proposal should distinguish management fees from media spend and other costs.
Do you guarantee leads or sales from ads?
No. Campaign performance depends on the offer, audience, market, creative, destination, budget and other conditions. We do not guarantee lead volume, sales or return.
Can you help improve a landing page?
Landing-page and conversion-rate optimisation are part of the performance marketing capability and can be scoped alongside campaign work.
How do you measure campaign performance?
The measurement plan should define tracking, attribution, reporting and the outcomes relevant to the project. We agree these with you as part of scoping.
Who owns the advertising accounts?
The commercial materials recommend client-owned platform accounts wherever practical. Account access and ownership should be stated in the proposal.
Can you work with our current ad account?
Yes, subject to access and an initial review of its setup, tracking, history and any platform constraints.
Do you make campaign creative?
Creative direction and production coordination are listed capabilities. The specific deliverables and production responsibilities must be agreed in scope.